Indelible House Launches Indelible Shop — the home of authenticity
Indelible House has launched Indelible Shop (indelibleshop.com), the world’s first marketplace that guarantees the provenance of its products using accessible, tamper-proof technology.
At the core of the shop is Indelible’s provenance technology that protects brands and empowers consumers. The technology embeds unique molecules within the ink used to sign or mark an object, carrying information about its origin and ownership.
Products can be verified at any time with a simple mail-in test, giving buyers a chain of evidence back to the original source. The launch signals a shift in how memorabilia, merchandise, and broader consumer products can be authenticated — replacing easily faked paperwork, hearsay, or seller reputation with physical proof that cannot be forged, removed, or counterfeited.
The Organisation for Economic Co-operation and Development estimates that counterfeit goods accounted for an estimated USD 467 billion in global trade in 2021, with everything from handbags, memorabilia, fashion, artworks, automotive parts and even concrete being faked. The adoption of AI technologies has benefited the counterfeiters.
Indelible Shop opens with a focused set of collections — a private collector’s release, athlete-signed pieces from rising snowboarder Maya Billingham, and selected charity items from The Nepal Initiative.
“Counterfeits flood every corner of the world, and the burden of proof has always fallen on the buyer,” said Indelible House CEO, David Ingham. “We’ve flipped that. Indelible Shop gives buyers something they’ve never had before: certainty, backed by accessible, irrefutable testing capabilities.”
Indelible Shop is live now at indelibleshop.com, with further releases and partner collaborations to follow.
About Indelible House
Indelible House is the home for authentication and provenance. We work with global technology pioneers to protect brands, merchants and consumers from counterfeiters. Our solution guarantees authenticity and traceability of products today and into the future.
For more information contact cmo@indeliblehouse.com